Team · SF + Dubai + Tbilisi · since 2019
The people who rebuild the playbook.
The company composition reflects how the work ships. Two founders set the direction and own the commercial side, splitting time between San Francisco and Dubai. Nine operators run client delivery — analytics, project management, content, and the audit layer that keeps the agents safe — anchored in Tbilisi, Dubai, and remote.
Cited across
- ChatGPT
- Claude
- Perplexity
- Gemini
- Grok
- DeepSeek
- Kimi
- Google AIO
- Copilot
Founders · San Francisco + Dubai
The two people who set the direction.
Gregory founded the agency in 2019. Ekaterina joined when she saw the company transforming from full-service marketing into AI search infrastructure — and brought the consulting and commercial discipline to make the rebuild scale. Both work between San Francisco and Dubai.
Co-founder · CEO / CTO
Gregory Shevchenko
CTO and architect of AI visibility. Thirteen years in full-service digital marketing — scaled multiple clients from $1M to $5–10M ARR, multi-vertical execution across US and EU markets. Eight years building production systems alongside the agency work. Founded Humanswith.AI in 2019 and pioneered the GEO and AEO playbook now executing in production. Codes Workspace Core and Agents himself, because the ML hires augment rather than replace. Placed top-50 at Profound's New York hackathon — judged by Anthropic, Google, and Stripe — and was invited back to San Francisco.
Press & speaking: Forbes, the Wall Street Journal, Tagline Awards. Personal site: gregshevchenko.com.
Co-founder · CFO · Business Development
Ekaterina Lebedeva
Architect of business scale. Fifteen years in management consulting across Tech and Telco. Ex-CEO of a tech consulting company. Led a thirty-plus expert team. More than one hundred million dollars in M&A volume. Launched products recognised by Visa and Gartner.
Runs the commercial side of Humanswith.AI: pricing, multi-brand client architecture, and the partnerships that bring enterprise rigor to SMB pricing.
2
founders · SF + Dubai
9
operators · Tbilisi + Dubai + remote
3
disciplines · engineering · ops · platform
Operating team · Dubai + remote
The operators and analysts who run Hermes for every client account.
The team below runs project delivery, analytics, content and editorial, SEO/AEO analysis, and finance operations — with the agents doing the volume behind every discipline. Around them sits the broader AI-engineering bench — profiles roll out here as the platform team page expands.
Head of PMO · Delivery
Den Belolipetsky
Den runs the PMO. Every client engagement on time and on strategy. Onboarding through delivery, planning through execution — sets the standards the rest of the team operates inside. The person clients and the team turn to when they need clarity on direction.
Head of Analytics · Attribution & BI
Alex Sukhov
Alex runs analytics. Builds the tracking systems that show clients exactly where their money goes and what actually works — CRM setups, cross-channel attribution, AI sales bots. If there is data involved, Alex is connecting the dots. Eight-plus years in marketing analytics; custom Apache Superset dashboards with proprietary attribution plugins.
Copywriting Lead · Scripts & long-form
Evelina Salvonchik
Evelina leads the copywriting department — long-form articles, commercial copy, and video scripts. Every text format the company ships clears her desk first, human draft or agent draft alike.
AEO/GEO/SEO Analyst · AI search visibility
Mark Bondarev
Mark runs AEO/GEO/SEO analysis — measuring how each AI engine cites our clients across ChatGPT, Gemini, Perplexity, Claude and Google AI Overviews, then turning the gaps into concrete optimization work. Joined the AI search team in 2025.
Copywriter · Content Manager
Irina Ershova
Copywriter and Content Manager. SEO articles, commercial copy, and social content — plus the weekly and monthly content reporting. Writes for the human reader first, then tunes for the AI engine. A lot of what gets cited in third-party publications passes through her edit pass first.
Editorial Assistant · PR & social
Elena Vinogradova
Elena supports the editorial pipeline — PR and text content for social media, the agency's conference and YouTube presence — and keeps the outbound calendar moving next to the SEO article queue.
Project & Marketing Manager
Polina Lebedeva
Polina works in the project office — coordinating client deliverables, marketing tasks, and the weekly cadence that keeps every account shipping on schedule.
Project Manager · Client delivery
Kristina Polozhentseva
Kristina coordinates project delivery inside the PM office — task flow, deadlines, and client communication across active engagements.
Accounting & Finance Ops
Svetlana Lisyanskaya
Svetlana runs bookkeeping and finance operations — invoicing, payroll, and the admin layer that keeps client delivery uninterrupted across every entity.
AI Employee · Powered by Claude
R2-D2
The first AI employee at Humanswith.AI. Powered by Claude (Anthropic). Code, workflow automation, Telegram and email comms, Notion DB management, research, content generation. Operates 24/7 and processes 100+ tasks daily across every department. Every task logged, audited, and reviewed by a human team member before anything ships externally.
Disciplines · 2026
Three teams, one shared dashboard.
Every account has one named engineer plus operators from each discipline behind the scenes. The roster above ladders into these three lanes.
- AI engineering. Hermes Core scanner across ChatGPT, Claude, Perplexity, Gemini, Grok, DeepSeek, Kimi. Per-engine prompt design, citation extraction, schema generation, and agent guardrails.
- Content operations. The GEO and AEO playbook in execution — topical authority builds, third-party citation outreach, schema markup deployment, multilingual content for English and Russian today, Arabic next.
- Platform reliability. Dashboard, weekly reports, account isolation, audit trails, and the safety layer between agent actions and your live brand.
Hiring focus 2026: senior AI engineers, multilingual content operators (RU, EN, AR), and platform reliability for the Hermes agent runtime. Reach out via [email protected] with "Hiring" in the subject.
Team questions buyers ask
Frequently asked about the team
Where is the team based?
The founders work between San Francisco and Dubai. AI engineering, content operations, and platform reliability in Tbilisi. Clients sit in US, UAE, and EU time zones — coverage spans roughly 16 working hours a day across the two offices.
Are you hiring right now?
Yes. Senior AI engineers for Hermes Core, multilingual content operators (RU, EN, AR), and platform reliability engineers for the agent runtime. Send a note to [email protected] with "Hiring" in the subject and a link to your work.
Can I request a specific person for my account?
Every account is owned end to end by one engineer from the AI search team — the same person who runs your strategy call. The match happens after the call once we both understand category and scope. You can request a specific person, but the fit is mutual.
Want to work with us?
The fastest way to know if we are a fit is the thirty-minute strategy call.
An engineer from our AI search team runs your brand through Hermes before the call. You see exactly where each engine names you today. We tell you which tier fits — and honestly which does not.